You ever finish a meal and still feel hungry?
Like you should be full—but you’re already thinking about what you’re going to eat next?
If that’s you, you’re not “lacking willpower.”
And it’s definitely not all in your head!
There’s a very real reason this happens.
👉 Many of the foods we eat on a daily basis literally mess with our hunger hormones.
Your body’s natural “I’m full” signals (like GLP-1, leptin, and PYY) aren’t just emotional—they’re biochemical…
And when you eat ultra-processed foods, those hormones don’t respond the way they’re supposed to.
Researchers like Dr. Chris van Tulleken (who literally did an experiment on himself by eating 80% ultra-processed food for a month) found that his body stopped producing normal fullness signals after meals. 😳
Here’s a great 9 min vid on his experiment https://www.youtube.com/watch?v=T4PFt4czJw0
Same number of calories as a normal, unprocessed meal, but…
Totally different response from his body.
(Shocked me that he got a double whammy.. Hunger hormones went up and fullness hormone signals went down!)
Which means: You can eat an entire meal and still feel like something’s missing.
This is all because processed foods are engineered to keep you coming back for more.
So if you’ve ever thought:
This might be why!
So what’s the fix?
👉 Eat more meals made from REAL, minimally processed food.
👉 Prioritize protein + fiber + healthy fats (they do trigger fullness).
👉 Don’t just count calories—choose foods that fuel your body.
So if you’ve been stuck in the “eat → still hungry → snack → still hungry” cycle…
You’re not alone.
Reach out if you need help.
Get After It!
Coach Mike